-40%
RARE Vintage 1930s WWII RED SAILS Hollywood Candy Wrapper Sailing Ship Hershey
$ 44.87
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Description
RARE Vintage 1930s WWII RED SAILS Hollywood Candy Wrapper Sailing Ship. I was recently going through some 1939 Popular Science magazines from an estate sale. And I found this beautifully preserved foil wrapper from the Red Sails Candy co. I carefully placed it into a plastic photo sleeve and put it in a large ridged plastic photo holder. This wrapper is in amazing shape for being at least 82 years old. It is made from very thin foil! Dimensions are roughly 6 1/2 inches long by 5 1/2 inches wide. Hollywood Candy Co. is now owned by Hershey candy. Below is some background on the company I found interesting.Martoccio, head of the F.A. Martoccio Macaroni Company, acquired a defunct candy factory in 1911 for the sole purpose of replacing one of his own factory's machines that had burned out. Martoccio was talked into buying the entire Pratt and Langhoft Candy plant and found himself in the confectionery business.
[2]
He purchased another candy company, the Pendergast Candy Company of Minneapolis, in 1927, changing the name to Hollywood Brands in 1933. The Pendergast Company had discovered the method of making a fluffy
nougat
for candy bars, which was copied by
Frank Mars
for his
Milky Way
bars.
[3]
Martoccio invented a synthetic coating for his candy bars to keep them from melting in warm temperatures. He used only the very best ingredients—real cocoa butter, eggs, etc.-- and was still able to sell his milk chocolate bars for 3 cents compared to the 5 cent Hershey bar (1955). That was not continued after the company was sold in 1967.
[2]
Hollywood Candy Company moved to
Centralia, Illinois
, in 1938. During the 1950s, Hollywood Candy Company owned a
Crosley Super Sport
, which was painted to look like the Zero candy bar wrapper and employed a midget to impersonate a character called Zero and drive around advertising the candy bar. In 1967, the Martoccio family sold Hollywood Brands to Consolidated Foods, later
Sara Lee
. The Centralia plant was destroyed in a fire in 1980.
In 1988 Hollywood Brands was acquired by the
Leaf Candy Company
, then became part of
The Hershey Company
in 1996.